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What confuses me is why Rune-Scarred Demon manages to be more popular and expensive when the Broodlord is just better in almost every conceivable way

The second chapter is a mass-bounce effect for all non-Phyrexian creatures, and the third chapter lets you cheat-cast your spells for free

Reaper King transforms every Scarecrowand every Changelinginto targeted removal, letting you systematically dismantle your opponents boards

Anytime one or more Birds deal combat damage to a player you get to pick one: Take Bird from your hand or graveyard and put it on the battlefield with a finality counter

The big one is Typecycling, which lets you search your library for a specific card type and add it to your hand instead of drawing a card as normal