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Use 1 or 2 pumps on days between shampooing
Featuring deep violet pigments to counteract unwanted yellow and orange tones
that explode upon contact to deliver hydration and moisture
STEP 2: Follow with Strength Cure Blonde Purple Conditioner
providing up to 87% less breakage risk*Metal Detox Cleansing Cream Shampoo 300ml cleanses the hair after any coloring service
Joico Color Enhancing Masque Violet 150ml remouldable Use 1 or 2 pumpsTime for a treatment that embraces your shade of blonde! Blonde Life Color Enhancing Masque in violet deeply nourishes and maintains your blonde shades in a single application Blonde Life Color Enhancing Treatment Masque in Violet reduces brassiness and yellow tones for a cool blonde tone. For light to platinum blondes; for cool, pearl blonde results. Featuring a deep violet base