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"Shower Power
” Physique Pictorial 44 (Spring 2018): 6–19
& JOE LEITEL
GEORGE SKORKANZA
in contrast to the digital age of instant connections and swiping
Physique Pictorial V05N01 [Spring 1955] AMG "Shower PowerThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect
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