Creating a Brand Identity: A Guide for Designers Format:Paperback Also Available in the Laurence

Also Available in the Laurence King Bingo series:

His work has been commissioned by The Royal Mail

With Jack Wallington's warmth and expertise on every page

Also hidden throughout the book are nine symbols

many of which are being shown outside the private world of their collections for the first time

Creating a Brand Identity: A Guide for Designers Format:Paperback Also Available in the LaurenceCreating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing