Wella Illumina Color 10/1-Lightest Ash Blonde Shampoo Keratin amino acids work to

Keratin amino acids work to condition and protect

Marula Oil and Quinoa Seed Extract to smooth

Use on platinum blonde coloured hair to make blonde look cleaner and brighter

flexible range

thanks to its anti-yellow agents which directly target the hair pigment that causes those warm yellow undertones

Wella Illumina Color 10/1-Lightest Ash Blonde Shampoo Keratin amino acids work toILLUMINA COLOR is a permanent color which can lighten, darken & enhance natural hair color giving a sheer natural looking result. You can either blend or achieve up to 100 % coverage of grey white hair using ILLUMINA COLOR. Use as a unique glossing service. Offering perfect first time experience for color shy clients. Gives you up to 3 levels of lift All shades in the ILLUMINA COLOR range are inter mixable to create a palette of colours that suites