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The Eagerly Awaited Second Edition of This Highly Successful Book Has Been Greatly Expanded From 400 to Over 700 Pages and Contains New Material on Value at Risk
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Taking Sides Clashing Views on Controversial Issues The Eagerly Awaited Second EditionThis Debate Style Reader is Designed to Introduce Students to Controversies in Marketing. the Readings, Which Represent the Arguments of Leading Business Professionals and Marketing Researchers, Reflect a Variety of Viewpoints and Have Been Selected for Their Liveliness and Substance and Because of Their Value in a Debate Framework. This New Title Will Be a Beneficial Tool to Encourage Critical Thinking on Important Issues in Marketing Today.
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