purple beaded dress Jovani 23963 Lilac Multi Bodice Tulle Gown Center back zipper with lace up support Back Strappy-Back Long Lilac Purple Prom

Ahead, GRAZIA speaks to the woman behind the brand about what brings her colour-soaked clothes to life GRAZIA: Why do you think Never Fully Dressed (NFD) appeals to women in the Middle East

Think dramatic bows at the shoulder, oversized fabric flowers at the waist, or exaggerated puffed sleeves

So, whether you're lounging at the beach or attending an event, youll always look chic

The light airy fabric makes dancing the night away a breeze

More What To Wear Guides Youll Love: More What To Wear Guides Youll Love: What To Wear To The Spa + Chic Outfit Ideas What To Wear To A Broadway Show + 8 Chic Outfit Ideas Mexico Vacation Outfit Ideas & What To Wear On Your Next Trip What To Wear To A Salsa Class + 4 Perfect Outfit Ideas