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Photograph: Wales Bonner Started by Grace Wales Bonner in 2014 following her graduation from Central Saint Martins, Wales Bonner was established as a menswear brand but soon expanded to womenswear

With friends and family swarming around you like bees for photographs and video clips, you have no other choice

[22] We've seen other stories go viral, but the sheer diversity of outlets that picked it up and were talking about it was unlike anything we had ever seen

The key is in how you accessorize and layer

Her creation revolutionized fashion. The little black dress made a bold statement both because it was black and because it was simple